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Friday, November 23rd 2012

10:58 AM

Is Packaging Innovation The Chicken Or The Egg?

wrap rage Meanwhile, in America, a standard determine is 200,000 packaging-connected injuries in the calendar year 2001 (the most modern figure obtainable). But most wrap rage difficulties could be solved in progress by trying to keep a great deal opener on hand-a protection knife specially made to wide open packing containers with a minimal of hard work and a optimum of pace. Remember the aseptic ban on Juice Box packaging in Maine? It has because been repealed, but it arrived out of nowhere and was the consequence of consumer misinformation. Or what about the aerosol can ban in Chicago? I remember that one effectively as I experienced a consumer that made spray paint at the time.

Bans can happen overnight having the merchandise producers unaware with a significant effect on their enterprise. Search at what is taking place to plastic bags and the bans in numerous communities and the substitution of the T-shirt bag with reusable alternatives. I remember when the t-shirt bag was invented and the newest rage in the supermarkets, now its effectively on its way to turning out to be obsolete. Pity the plastic bag company.

Similar circumstances could come about to your item and its packaging. An additional hotly contested situation is the use of plastic drinking water bottles (by the way bottle drinking water income has outstripped that of soda.). This struggle is significantly from in excess of. In reality, I will be addressing some of the packaging alternatives in my forthcoming presentation Sustainable Packaging "From Green to Great" just before the Wal-Mart crowd in two months.

The level is that occasionally you can not determine what concern will fire up the buyer into a frenzy about your packaging. You can, even so, understand the troubles that consumers are anxious about. In modern cases, it is primarily the surroundings. It's very hot and getting hotter. So, it is crucial that you give some considered to your product and how it is currently packaged. Is it likely to be an problem of contention? For illustration, if you are delivering a pure or organic and natural merchandise is your packaging "natural" as well? At times there are no choices.

"Green" product packaging is in its infancy and there are some good examples that aren't genuinely "eco-friendly." The base line is that it really is going to be all about the client perception and how well your "green" solution packaging integrates with your manufacturer. I have already realized of some illustrations where CPG companies imagined they ended up fixing the environmental problem only to be perceived by shoppers as spouting "packaging greenwash." You may believe your packaging is "good" only to have it bashed by the buyer. It's all in the eyes of the beholder. What is your definition of packaging innovation for client items?
Have you noticed any current packaging illustrations that you consider genuinely different and why are they special? If you could invent it what new varieties of new product packaging would you like develop ?

one) The packaging professionals didn't look at all concerned about this theme or for the most part wouldn't share their insights (non confidential of course) about the issue.
6 Comment(s).

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Thursday, January 24th 2013 @ 8:56 PM

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Tuesday, January 29th 2013 @ 12:45 AM

Posted by Rosetta:

First off I would like to say great blog! I had a quick question which I'd like to ask if you don't mind.

I was interested to find out how you center yourself and clear your thoughts prior to writing. I have had a hard time clearing my mind in getting my ideas out there. I truly do take pleasure in writing however it just seems like the first 10 to 15 minutes are lost simply just trying to figure out how to begin.

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Wednesday, January 30th 2013 @ 8:20 PM

Posted by Gary Puntman:

I think that when you own a business it is so important to think about the packaging. Good packaging is crucial. The packaging has to look appealing and draw attention, yet it needs to be protective of the product.
Gary Puntman | http://montepkg.com
Friday, June 20th 2014 @ 12:30 PM

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